Experience is Everything
Authenticity + Insight
Marketing is in danger of losing its humanity.
I believe AI in marketing should always include Authenticity and Insight.
The future belongs to brands that connect deeply through authentic storytelling, empathetic design, and experiences that feel personal at every touchpoint.
Metrics matter, too.
When you pair empathy with intelligence, you create understanding, and understanding builds loyalty that shows up in both relationships and results.
Authenticity + Insight is our framework for helping brands see their business the way their customers do — as people first — creating experiences that earn trust, inspire advocacy, and make everyone proud to be part of the story.
Every interaction
tells your story.
From your first impression to your follow-up email, every touchpoint shapes how customers feel about your brand.
I audit and optimize your entire customer journey to uncover friction, amplify delight, and turn buyers into advocates.
Every brand is a relationship.
And like any real relationship, it starts with understanding.
I take the time to learn what drives your business, and the people it serves, so we can co-create strategies that actually connect. Here’s how we can work together:
Customer Experience Audit
Map your journey from awareness → repeat purchase. Identify gaps, quick wins, and high-ROI opportunities that strengthen every stage of your customer relationship.
Brand Story & Messaging
Clarify your promise and voice so every channel feels consistent, human, and aligned with what your customers care about most.
Loyalty & Community Design
Create programs that turn satisfied customers into enthusiastic advocates — building trust, connection, and long-term retention.
Marketing Team Enablement
Partner with your team to refine strategy and strengthen internal capabilities — from SEO and email marketing to automation and product marketing management.
Hi, I'm Anya Thrash —
founder of Authenticity + Insight.
I’ve spent two decades helping creative and ecommerce brands grow through empathy, storytelling, and smart systems.
After leading marketing for multi-brand organizations and scaling community-driven platforms, I founded Authenticity + Insight to help businesses create the kind of customer experiences that build loyalty — not just leads.
Because when people feel connected, they come back.